Watford Borough Council has partnered with Watford Palace Theatre (WPT) to deliver a programme of support and grants to Watford-based cultural or creative businesses, collectives and freelancers that have been impacted by COVID-19 restrictions, and would benefit from targeted support to help them resume, develop and improve their operations.

The programme aims to help retain talent in Watford and improve creative and business skills so that they can continue to contribute to the vibrancy of the town.

For those who meet the application requirements, programme opportunities will include:

  • Bespoke training.

  • Developmental and mentoring opportunities.

  • Match funding.

  • Funding to develop new products and services.

  • Funding for digital and other business equipment.

  • Professional consultancy services to improve the sustainability of the business, for example marketing, digital and accountancy services.

  • Signposting to other sources of support

Who can apply?

A cultural or creative business, collective or freelancer can apply if they meet the following criteria:

  • They are based in Watford.

  • They have been impacted by COVID-19 restrictions over the past 18 months.

Photocaption: Samantha Ford, General Manager of Watford Palace Theatre with Elected Mayor of Watford Peter Taylor


How much is the grant worth?

  • Grants of between £1,000 and £10,000 are available and where possible, applicants will be asked to provide match funding.

How long does the programme run for?


  • The programme will close on 31 March 2022

  • Watford Borough Council has allocated £97,500 in grant money.  The grant element of the programme will close when all of the grant monies have been awarded.  This may be sooner than 31 March 2022.

How do I find out more?​


Visit the Watford Palace Theatre programme page for further details  and to express an interest or complete the Expression of Interest Form below.

How does the application process work?


If you are interested in applying to the grant scheme you must register your interest by completing a short Expression of Interest (EOI) form via the link below.

​Your form will then be checked through by our partners at WPT who you will contact you to determine your eligibility for advice, support and a grant.

You will be supported through the application process by WPT specialists, making it as quick, simple and easy as possible for you.