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Watford launches new Covid grant for Local Shopping Areas

Watford Borough Council is pleased to announce the launch of a new Covid recovery grant, funded by the council, for businesses operating outside of Watford’s town centre.


The Watford Neighbourhood Business Grant launches today, and provides financial assistance of up to £5,000 for businesses based in local shopping areas throughout the Borough, that have found their operations impacted by Covid restrictions.


The grant is designed to help businesses in these areas improve their offering to customers and encourage people to shop locally. This could mean sprucing up a shopfront, giving their premises a makeover, or developing websites to drive online sales.



To apply, a business must be based in Watford, be financially viable, and have been negatively affected by Covid-19 restrictions. Although these grants usually require match funding from the applicants, Watford Borough Council is offering to cover 80% of the costs, meaning that businesses need only supply 20%.


Elected Mayor of Watford Peter Taylor said, “Supporting Watford’s business community doesn’t mean just the town centre. There are fantastic businesses across the borough that have the potential to thrive and grow, and we want to give them the best chance possible. This grant will help businesses to deliver an even better service to their customers and will help revitalise our local shopping parades.”


Businesses can find out more and apply for the Watford Neighbourhood Business Grant at https://www.watfordbusiness.com/neighbourhood-business-grant.


The grant will be administered by the Watford Business Improvement District. Applications will close on 31 August 2022 or when the total fund has been allocated, whichever comes first.

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